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The French family-owned industrial group continues its external growth strategy with the acquisition of the Canadian makeup and skincare manufacturer APR Beauty.

Anjac Health & Beauty is taking another leap forward with an acquisition that allows it to strengthen its turnkey cosmetic offering and expand its presence on the North American market! The French industrial family group invests in the Canadian company APR Beauty, specializing in the turnkey manufacturing of makeup and skin care products.

New production capabilities

Founded in 2019 and based in Toronto, APR Beauty specializes in make-up and skincare products. It offers a range of high value-added services in formulation, manufacturing and filling. It focuses on turnkey services, with an expertise in a wide range of technologies, including powders, hot-pouring, emulsions and gels. FDA (Food and Drug Administration) and COSMOS (Organic and Natural Cosmetics) certified, APR Beauty supports its customers with technical solutions such as UV protection OTC products.

In addition to their Research & Innovation laboratory and manufacturing and a filling site in Toronto, the company, which employs 40 people, operates a packaging design and sales office in New York, and has a sales presence in Los Angeles and an operations office in Shanghai.

In 2025, APR Beauty will relocate its Toronto site a few kilometers away to open a 100,000 square feet (about 10.000 m²) refurbished site offering extra production capacity and a 20,000 square feet (about 2000 m²) R&I laboratory to support its growth.

APR Beauty’s customers include international cosmetics leaders as well as local independent brands.

Irene Zheng and John Shen, co-founders of APR Beauty, remain shareholders. As President and CEO, Irene Zheng will continue to drive the company’s development.

Consolidated North American footprint

This investment is part of an overall strategy to develop Anjac Health & Beauty’s expertise in new markets.

In just a few years, Anjac Health & Beauty has become a major supplier, able to formulate, produce and fill beauty products as well as food supplements or medical devices. The acquisition in 2022 of Canadian companies Apollo and Pillar5 marked an important step for the Group, which already counts 30% American brands among its make-up customers.

With the acquisition of APR Beauty, Anjac Health & Beauty (16 companies, 22 manufacturing sites and 3,200 + employees) expects a turnover close to EUR 800 million (including EUR 40 million for APR Beauty) in 2024.

ANJAC Health & Beauty reaffirms its commitment to a more sustainable industry

ANJAC Health & Beauty is releasing soon its first CSR report. With this launch, the French group aims to position itself as a leading player in the creation and manufacture of innovative, high-performance, and responsible Health and Beauty solutions.

An ambitious and pragmatic CSR strategy for a more sustainable cosmetics and health industry

In 2021, the Group and its teams have co-constructed an ambitious and pragmatic CSR strategy for the next five years, which is taking shape with the publication of its first CSR report. This important step allows ANJAC to formally state its commitments to all its stakeholders, with actions focused on Innovation, People, Environment and Health in its entirety.

"CSR encourages, challenges, and most importantly, drives our industry to be more virtuous!" says Aurélien Chaufour, President of the ANJAC Group.

Four major goals for a 2021-2026 roadmap

The ANJAC Group’s CSR approach is built upon four major ambitions, with a dual environmental and societal perspective, which benefits people but also the planet:

INNOVATE to transform and improve the sustainability of its offer

For several years now, the ANJAC Group has placed innovation at the forefront as a lever for transforming its product and service offering towards greater sustainability. With the "ANJAC Green Attack" innovation program, rolled out in 2021, the Group is formalizing and structuring its approach to offering more sustainable solutions for its customers’ developments.

- Today, 90% of ANJAC’s innovations have a measurable or characterized sustainable impact.
- By 2026, the Group’s commitment is to aim for 100% of ANJAC innovations featuring at least one objective sustainable characteristic. All of this is supported by the ongoing work of the ANJAC Innovation & Development (I&D) committee on an environmentally responsible evaluation grid, which will guide the Group’s I&D teams and will be a key transparency indicator for its customers. ANJAC’s Responsible Purchasing policy establishes a framework for relations with its suppliers, which are valuable for all of our four pillars, and which particularly supports the Group’s ambition for innovation.

SAVE resources and reduce its environmental footprint

The ANJAC Group is building a roadmap for reducing its use of water and energy, and for treating and reducing waste. The Group is also mapping out a responsible purchasing policy designed to reduce its environmental footprint every year. To meet this goal, ANJAC is committed to:

- Reducing water consumption: by 20% in m3/ton of bulk* equivalent to 1.3 million 1.5L bottles of water.
- Reducing energy consumption: by 15% in KwH/KU*; equivalent to the annual consumption of 4,500 French households.
- Optimizing its carbon footprint: this approach is still being defined and will be shared in the 2022 CSR Report.

ENSURE the safety and development of its employees

The ANJAC Group makes the development of its teams a priority and is committed to:

- PRIORITIZING workplace safety;
- IMPROVING the quality of life at work and supporting the development of its employees.

BRING a societal commitment to global health, through long-term partnerships and donations with associations supported by the Group, in three priority areas:

- Fight against cancer in children and adults
- Access to 1st aid
- Women’s health and equality.

More details on the associations supported by the Group available in the ANJAC 2021 CSR Report.

A continuous progress approach and results evaluated every year

The Group’s commitment will be assessed on an ongoing basis by the Ecovadis evaluation platform for CSR performance and responsible purchasing.

By 2026, ANJAC and all of its companies aim to be Ecovadis GOLD medalists, thereby promoting the Group’s commitments and progress internationally and among its customers and partners.

This first ANJAC CSR report affirms the Group’s desire to go ever further to provide more environmental sustainability, create more value for its customers, for the health of consumers, for the well-being of its employees and the good of the territories in which the Group operates. The Group’s CSR goals and commitments are clear and are driven by innovation to contribute to the transformation of the Beauty and Health industry.

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Anjac acquires majority stake in Apollo and strengthens in North America.

Anjac Health & Beauty has announced the acquisition of Apollo, a Canadian manufacturer of beauty, personal care and OTC products, including suncare products, for CAD 327 million. In the wake of the acquisition of Cosmetix West in 2019, this operation further expands Anjac’s footprint on the North American continent.

France’s Anjac Health & Beauty, an industrial group specialized in the formulation, manufacturing and filling of cosmetics, medical devices, drugs and food supplements, has completed the acquisition of Apollo Healthcare Corp., a Canada-based company specialized in the development and production of personal care, OTC and wellness products, for CAD 327 million (approximately USD 256 million or EUR 227 million).

Based in Ontario, Canada, Apollo Healthcare Corp. is one of the largest private label personal care product manufacturers in North America, developing and manufacturing products for major North American retailers and brands. Apollo’s customer base spans across major North American drug and mass merchandise retailers, users as well as wholesale clubs. The company’s annual turnover surpasses 100 million euros.

Apollo Healthcare Corp. has been co-founded by Charles and Richard Wachsberg, who will remain shareholders and co-CEOs.

Stronger footprint in North America

With this acquisition, Anjac Health & Beauty group continues their external growth strategy and further strengthens their footprint in North America, after the acquisition of Cosmetics West in 2019.

"We are very pleased to expand our expertise and technologies throughout the North American continent with this major acquisition. Great opportunities are opening up for our international customers especially when it comes to industrial robustness and innovation!," explains Aurélien Chaufour, CEO of Anjac Group.

After Cosmetix West and Feltor in 2019, and Roval Cosmétiques in 2020, Anjac signs with Apollo their 8th acquisition within five years. The Anjac Group now gathers 13 companies representing a total of 21 R&D and manufacturing sites and a global turnover which is now twice bigger than three years ago, reaching EUR 600 million, after the new acquisition.

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Anjac Health & Beauty makes innovation strategy more sustainable

Now composed of 12 companies specialized in the development and production of cosmetic and family health products, Anjac Health & Beauty has set up the Anjac Green Attack programme to adopt a more environmentally friendly approach to design. Thanks to this and a collaboration with the Beautylitic tool, the group can now characterize and objectify the clean nature of their products in full transparency.

By purchasing five new companies over the past three years – Innovi, Pascual Cosmétiques, Feltor, Cosmetix West and Roval Cosmétiques –, the French group kept on with its external development strategy, becoming a comprehensive leader in cosmetics design and production. With its various expert, complementary units, including Aircos, Chemineau, Euro Wipes, LPEV, Incara, Shadeline, and Sicaf, Anjac Health & Beauty counts 20 production and R&D sites in France, the US, and Spain, and employs over 2,000 people for a consolidated turnover of 400 million euros.

“We have become a reference player in Europe. We support all brand profiles, from start-ups to major multinationals, by offering a broad range of products and technologies. We do have a Made-in-France offer, but we are also present in Spain and the US, in California, where our business was boosted starting from 2019,” explains the group’s CEO Aurélien Chauffour.

Thanks to this growth strategy and various specializations, Anjac keeps investing in equipment and research to offer innovations driven by sustainability requirements. As an example, they invested in a line of masks with “home compost” ecodesigned materials and 99.9% of ingredients of natural origin, in a new stick packaging line for Pascual Cosmétiques – a makeup, casting, stick, and liquid formula expert – in order to meet customer expectations regarding solid products, and in a newly-built R&D laboratory for skincare and premium texture expert Sicaf Cosmétiques, which multiplied the company’s creation and innovation surface area by ten.

The Anjac Green Attack
Anjac’s innovation strategy is focused on sustainable formulas and packaging. “90% of our innovations have a positive impact on CSR, thanks to environmental and societal benefits and a positive action on consumers’ health. They include solid cosmetics in all forms (sticks, loose powder, pebbles…), an SPF booster which reduces the quantity of UV filters, a food supplement with a highly reduced glycemic index, and a natural alternative to glyphosate designed for other applications,” reveals Marketing & Communication Director Anne Rutigliano.

As for packaging, the group boasts many development projects, like Doypacks made of recyclable and compostable PE for Roval, an alternative to virgin plastic based on a 100% natural, compostable material developed by Innovi for injection and extrusion applications, and a recyclable, refillable PCR compact line for Aircos.

An approach supported by Beautylitic
In addition, Anjac Health & Beauty is the first manufacturer to have worked with Candice Colin’s Beautylitic tool, which was initially intended for distributors to decipher the clean & safe profile of products based on algorithms. Thanks to this partnership with the French startup, the group can now screen all its innovations and part of its products.

“This tool makes it possible to characterize and objectify the clean nature of our products in full transparency, compare them to a panel of other marketed products, and address the key issue of ingredient biodiversity and environmental protection. We long anticipated the substitutions and alternatives to controversial ingredients, like silicones, talc, phenoxyethanol, etc. and we offer our customers other solutions,” explains Anne Rutigliano.

Guided by these commitments, the Anjac group imposes itself as a major player in an industry undergoing a real value transformation and is already embracing new consumption models.

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Makeup is back, Aircos and Pascual are ready for action!

As meetings and shopping are returning to daily life, an entire segment of the cosmetic industry is eager to get back to business, and that is makeup. Here to talk about this are Thomas Sirot, Sales & Marketing Director of Aircos, and Grégoire Huet, CEO of Pascual, the two expert makeup companies of the Anjac [1] group.


How did you live through this particularly severe period for the makeup segment?

Thomas Sirot (Aircos) - The fact is that 2020-2021 was a very difficult period for our factories, which saw orders come and go, start and stop. I recognize the efforts of our teams, as they have shown great flexibility both in continuing to serve our customers and in protecting our employees.

Thanks to the long-term vision of Aircos and the Anjac group, we maintained our expansion strategy as we reinforced our teams with talent that is focused on innovation: a process industrialization engineer, a marketing manager, a sales manager... and a new Research & Innovation manager.

We opened a sales office in the United States in the midst of the turmoil, and we confirmed our intention to open an R&D laboratory alongside our sister company Cosmetix West in California. Our activity in the United States is very important, as making prestigious brands best-sellers is a great satisfaction, but we want to go even further and that requires local proximity and agility.

In terms of innovation, we are very dynamic. 2020 and 2021 are accentuated by the launch of lines of cleansing powders that are matching the trend for clean, nomadic and eco-responsible products. As for packaging, we are innovating with the "Direct-to-Green" single-material compact, eco-designed with 1 direct filling in the base, without any metal, for easily recyclable full-service solutions. We are developing 100% natural and compostable biosourced solutions thanks to the innovative materials of the Anjac Group’s Innovi Applied Research Laboratory.

Grégoire Huet (Pascual) - 2020 was a difficult year, but the brands quickly got back to new product developments for the recovery. "Color" offers accessible products that are highly coveted by consumers.

For us, 2020-2021 consolidated the rise of R&D and Innovation at Pascual. Our investments in R&D and our Clean expertise are more than ever praised by renowned French luxury brands who are looking for products that are efficient, clean, but also very sensorial. We work closely with them. This challenge is met both in the R&D laboratory and in manufacturing.

Pascual offers this particular expertise to its customers, in addition to the flexibility of small batches and the Made in France mark of quality. More than ever, as our customers’ need for agility increases, our know-how in kitting at the gates of Paris is particularly appreciated.

We continue to invest in our equipment, after 1 filling line for sticks of all diameters, we are increasing our number of tanks for the production of foundation. We are working on several major launches that will be unveiled soon.

What are the most important innovations for this year?

Thomas Sirot (Aircos) - In addition to the innovations mentioned above, we continue to innovate on our Livelogy technology platform. This proprietary technology offers unlimited possibilities in color intensity, for stunning finishes, with exceptional sensory aspects that imprint the codes of cream textures. After the metallic effects, we are launching a brand new Ultra Matte formula from Livelogy: "Very Noir". Like a creamy gouache paint, " Very Noir " turns into a powder and offers an ultra black, ultra matte coverage, that is simply amazing!

The other Aircos major launch, more than 50 Clean and Talc-free makeup and skincare textures!

This is the result of years of research. Since 2018, thanks to briefs from trailblazing American Indie Brands, our R&D has been working to replace the "unwanted" talc, increase naturality to over 90%, and guarantee makeup results to make conventional formulas blush.

Grégoire Huet (Pascual) - Clearly for Pascual, innovation means offering Clean performance and sensorial foundations in emulsion and stick as well as lipsticks that reach extreme naturality rates of 99%. Like all Anjac companies, we use the Beautylitic tool to qualify our formulas and compare them with market leaders, and they all come out with flying colors!

Our new "Sweet Lip Oils" collection to revolutionize lip glosses with a Makeup-Care approach! Ultra-clean, 98% natural, vegan, for a wide choice of "fresh and tangy" looks enriched with key ingredients.

There is no doubt about the makeup dynamic within the Anjac group. A range of innovations and new services are already in the pipeline for 2022.

Footnotes

[1] The French group Anjac Health & Beauty is a partner of beauty and wellness brands and health laboratories. It designs and manufactures, from raw material to finished product. It comprises 12 companies with complementary expertise, as well as 20 R&D and production sites in France, the United States (California) and Spain: Aircos, Chemineau, Cosmetix West, Euro Wipes, Feltor, Innovi, LPEV, Pascual Cosmétiques, Roval Cosmétiques, Shadeline and Sicaf. Created in 2008, the Group now employs more than 2,000 people and has consolidated sales of 400 million euros. Placing innovation at the heart of its model with its unique three-pronged research system and its expertise in plant-based ingredients, it offers customized services and turnkey products to its customers.

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Sicaf Cosmétiques is stepping up its innovation and supports the market recovery

The skincare specialist has invested in a new R&D centre to support its growth ambition over the next five years. With three production sites in France, the subsidiary of the Anjac Health & Beauty Group currently employs 300 people with annual sales of around 50 million euros. Sicaf Cosmétiques relies on its expertise in ultra-sensory formulas for masstige, premium and luxury cosmetic brands and boasts its "numerous best-sellers" that have originated from its laboratory. Explanations by Lionel De Deken, CEO, and Pierre Planès, Sicaf Research & Innovation Director and Chairman of the Anjac Group Research & Innovation Committee.


Premium Beauty News - Sicaf has recently invested in a new R&D centre, what are its objectives?

Lionel De Deken - This is a major concern for us. This new site allows us to grow with innovative projects. It has been sized to meet our growth ambition for the next 10 years. It will be an important tool for the consolidation of our industrial and R&D capabilities.

This new building is home to some 20 people and can accommodate up to 40. It has a laboratory organised into formulation islands, with a surface area three times that of our previous facilities.

Pierre Planès - This new R&D centre is organised into several poles. A pole dedicated to prospective and technology watch, to create innovative textures. As well as specialised development centres which, based on our customers’ briefs and the work of the prospective team, develop high-performance, bespoke products. All of this is, of course, supported by a regulatory department that ensures the compliance of formulas.

This allows us to propose two or three prospective collections each year, inspirational formulas that we present to our customers to illustrate our capabilities, and feed their development strategy. In addition, the laboratory takes part in the cross-functional projects of the Anjac Health & Beauty Group.

Premium Beauty News - Precisely how are the synergies organised between the Sicaf R&D and the other entities of the Group?

Pierre Planès - Anjac has an R&D Committee that I chair. It is a place where information is fed back and shared between our different entities, but also where technological innovations and highly specialised products are created and developed.

Lionel De Deken - The twelve entities of the Group [1] offer a unique development and deployment potential. Their complementarity allows for rapid transfers of knowledge and expertise. When customers submit projects to us, they are transferred to the most appropriate entity. We also offer synergies between regions, for example in some cases Sicaf formulates for a US brand and our US subsidiary, Cosmetix West, takes care of the manufacturing in the US.

Premium Beauty News - What are Sicaf’s main lines of research and innovation today?

Lionel De Deken - Our strategy of growth and differentiation is based on the creation of disruptive and innovative formulas. We are recognised as skincare experts, specialising in hot cast products (balms, deodorants, solid cosmetics) and powder micro-dosing. We also have a long and valued history of expertise in fragrance derivatives, which has given us a rare ability to work on highly concentrated fragrance formulations.

Our top priority is to meet the expectations of our customers, major French and international brands operating in the masstige, premium and luxury segments, who are looking for effective formulas with a very distinctive sensory signature.

Pierre Planès - Overall, clean beauty is the segment that is experiencing the strongest growth. To better address this trend, the Anjac Health & Beauty Group has joined forces with Beautylitic, the scientific analysis and evaluation tool for beauty formulas, which allows us to advise our customers right from the product design phase.

Also, another major research focus is obviously on natural, organic and sustainable formulas. We aim to offer the highest levels of naturalness and sustainability, without compromising the sensoriality that consumers are used to.

This can be a real challenge, especially for solid products where our expertise in hot casting is a huge asset. These solid formulas are becoming increasingly popular because they are a good fit with current concerns. They contain little or no water, require little or no preservatives and therefore offer high levels of naturalness and do not require complex packagings. Our researchers are truly focused on providing the next generation of solids, the one that comes closest to traditional skincare textures. Already in 2019, we received an award for this at the Cosmétagora trade show.

Even for creams, switching to natural textures without silicone that are as effective in terms of sensoriality requires a lot of research. This is also innovation! This know-how is truly the distinguishing feature of Sicaf.

Premium Beauty News - How did you deal with the health crisis?

Lionel De Deken - Despite the difficulties, it has been a very rewarding period. We bounced back very quickly by producing hydroalcoholic gels to make up for the drop in revenue during the first months of the crisis.

We used the opportunity to rework our organisation and our future strategy. We have continued to invest in R&D, suspended lower-priority investments and retained all our teams to be ready for the upturn.

Some of our customers have bounced back very quickly too by turning to direct sales and the Internet, others have reorganised themselves, and others took advantage of the recovery in Asia. Today, we respond to requests that are sometimes very demanding.

In summary, I can say that we have emerged from the crisis stronger than ever!

Footnotes

[1] The French Group Anjac Health & Beauty partners with beauty and wellness brands and health laboratories. The Group, which designs and manufactures, from the raw material to the finished product, includes 12 companies and 20 R&D and production sites in France, California and Spain: Aircos, Chemineau, Cosmetix West, Euro Wipes, Feltor, Innovi, LPEV, Pascual Cosmétiques, Roval Cosmétiques, Shadeline and Sicaf. Created in 2008, the Group currently employs more than 2,000 people and has a consolidated turnover of 400 million euros.

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Vincent Gallon, Premium Beauty News

Euro Wipes launches innovative organic and compostable sheet masks

Euro Wipes, a company specialising in wet wipes and impregnated cotton pads for the hygiene, cosmetic and health markets, is launching innovative 100% natural, compostable, biodegradable sheet masks, packaged in recyclable paper bags. A first, according to the company!

Innovative masks for more sustainable beauty routines
In 2020, to complete its range of dermo-cosmetic and cosmetic products, the subsidiary of the Anjac Health & Beauty group invested in a new production line for impregnated sheet masks.

Euro Wipes impregnated sheet masks are made of plant-based fabrics, which are compostable and biodegradable. But to successfully develop a 100% compostable product, Euro Wipes has also developed a compostable formula based on 99.5% natural ingredients.

As far as packaging is concerned, the masks are packed in Made In France paper bags, which are therefore easily recyclable in already existing paper recycling streams.

At home compost
According to Euro Wipes, the mask (support and formula) is certifiable according to TÜV AUSTRIA’s "OK Compost Home" specifications, which guarantee complete biodegradation in the specific conditions of home composting.

Concretely, under the action of natural microorganisms, at room temperature and in an oxygen rich environment, the new Euro Wipes masks disintegrate into by-products similar to potting soil and can then be reused as a natural fertilizer.

In addition, Euro Wipes new masks were developed using the Beautylitic formula intelligence tool with which the entire Anjac group works closely.

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Vincent Gallon, Premium Beauty News

With Beautylitic, ANJAC steers the clean transformation of cosmetic formulations

To steer its innovations, and support its customers towards an ever-cleaner offer, the ANJAC Health & Beauty group has adopted, Beautylitic, the analysis tool dedicated to cosmetic formulas, developed by Candice Colin. For the French industrial group, specialised in the design, development and manufacture of innovative cosmetics, the aim is to anticipate the market’s ineluctable evolution towards clean beauty, while adding transparency and scientific accuracy to a still poorly defined concept.

At a time when consumers are stating their preference for simpler, healthier and more natural beauty solutions free of controversial ingredients, the ANJAC Health & Beauty group is joining forces with Beautylitic, a SaaS BtoB platform for the scientific analysis and evaluation of the composition of beauty and personal care products. After having first appealed to distributors and pure players in e-commerce, eager to better meet the expectations of their customers in terms of clean beauty, Beautylitic is taking its first steps alongside a leading manufacturer.

"Exposcore" and the ratings of apps
"A healthier and more transparent beauty concerns all brand profiles and the entire industry, each with its specificities. Brands need benchmarks and therefore data," explains Anne Rutigliano, Marketing and Communication Director at ANJAC Health & Beauty.

However, with no regulated standards, clean beauty is poorly-defined and relies heavily on the experience of laboratories.

"It was becoming necessary for us to find a tool to characterise and position the clean solutions offered by the ANJAC group’s R&D laboratories and thus display the possible solutions transparently," continues Anne Rutigliano.

Designed to dynamically analyse thousands of references and more efficiently control referencing or development choices, the Beautylitic platform draws on algorithms that take into account a large number of constantly updated data, including ingredient regulations and scientific studies that potentially characterise a robust controversy.

Beautylitic thus allows calculating an "Exposcore", a score of exposure to controversial ingredients, or to anticipate the ratings that will be attributed by the leading cosmetic evaluation applications (such as Yuka in France, EWG in the United States, or Beauty Evolution in China). An assessment of the formula’s impact on natural resources and the environment is also available in a beta version.

"It is first a scientific tool," underlines Candice Colin, founder of the platform. "Today, ingredients have become a key element in deciding whether to buy a product or not. It is therefore important for manufacturers to have tools that allow them to position themselves against the market. Beautylitic provides a concrete answer to the management of the transformation process."

Manage the different formulation options
By integrating Beautylic to its innovation approach, the ANJAC group can thus offer its customers an objective and scientific positioning regarding the various formulas proposed by a brand, or of formulas in the process of being created and in relation to the clean beauty universe.

"It is an unbiased tool that brings transparency to discussions. But we approach clean beauty with a lot of flexibility, respecting the DNA of each brand. Of course, this approach is optional," explains Anne Rutigliano.

"All our R&D, marketing and sales teams have been trained on the tool with the Beautylitic team. Thus upstream of our internal innovations and customer projects, we can assess the Clean performance of our formulas and challenge them to the maximum, highlighting the strengths but also the levers to go further in the Clean approach," adds Pierre Planes, Innovation and R&D Director at Sicaf Cosmétiques, and Chairman of the R&D committee of the ANJAC group.

The platform complements the various tools already implemented by the ANJAC Health & Beauty group to provide its customers with personalised and qualified services in the development of formulas meeting consumer expectations, "without compromising on sensoriality or efficiency, and while respecting the identity of brands." The industrial partner is thus betting on a streamlined approach to the concept of clean beauty.

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Euro Wipes and Fibroline intend to revolutionize impregnated products

Euro Wipes and Fibroline have signed an exclusive partnership for the development of new eco-friendly impregnated products (wipes, pads, masks) and to go even further in naturalness. The objective: to dry-impregnate fabrics to formulate with no use of water and to do without solvents and preservatives.

This is a real revolution announced by Euro Wipes (Anjac Group), the French leader in the manufacture of products impregnated on a support, and Fibroline, the world leader in powder impregnation solutions, for impregnated wipes and masks serving the hygiene, cosmetics and health markets. The two companies signed, on October 7, a collaboration agreement to develop and market impregnated products (wipes, pads, masks) as part of a dry process, i.e. with no water or solvents.

New formulation possibilities
Both companies, relying on their respective technological know-how, seek to achieve a real technological breakthrough in the next three years to come. "With this waterless formulation technology, the fields of possibilities are huge," they explained in a joint press release.

Indeed, the dry impregnation of fabrics can make it possible to use new actives, which are to date difficult to integrate into a lotion, to increase naturalness in formulas, in particular by doing without preservatives and solvents, to reduce water consumption. Ultimately, these future innovations offer "enhanced safety for both consumers and the environment."

And, which is more, this paradigm shift could be achieved "without compromising on the efficiency and performance of products." Indeed, according to Euro Wipes and Fibroline, the impregnation technique allows releasing the actives in the precise areas where their action is required. Concerning sensoriality, it is expected that it will be very different between wet products and dry products, not necessarily to the detriment of the latter. Everything will depend of the supports used and of the method of application.

Patented technology
Using electric fields, Fibroline has developed technologies that allow distributing all types of powders in porous structures such as textiles, nonwoven, foams or papers. "These patented solutions avoid the use of solvents or water, thus enhancing compliance with environmental standards," explains Jérôme Ville, CEO of the Fibroline Company. "Also, our R&D centre is the ideal tool for our partners who are seeking to assess our solutions and secure their projects before the industrial launch. We have invested heavily over the past two years to offer our customers the latest generation laboratory and pilot units, and this, for all of our technologies."

By joining forces, the two French SMEs aim to change the way these products are manufactured and used, to meet consumer expectations in terms of safety and sustainability.

"Environmental and societal responsibility is at the heart of our corporate strategy", underlined Guillaume Cantelou, CEO of Euro Wipes. "We have been investing for years in responsible innovation, we strive to design, develop and manufacture continuously sustainable solutions, to offer products and services suited to the needs of customers and consumers, while encouraging an ecological attitude and responsible consumption."

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Interview: What is ANJAC’s Corporate Social Responsibility?

Specializing in the development and manufacture of products and solutions for health, hygiene, and beauty markets, the ANJAC Health & Beauty group is renowned and appreciated for their innovative industrial model made up of 12 companies with complementary know-how. Based on its conviction that the industry is a virtuous link for consumers and patients, this family-owned group bases the effectiveness of its solutions on Safety, Health, and Nature. For Anjac, innovation is therefore a keystone of their CSR strategy. Explanation by Aurélien Chaufour, General Manager.

What is your vision for ANJAC’s CSR?

Aurélien Chaufour - CSR is a human conviction for the Anjac Group and its subsidiaries, and it’s because of that strong motivation that it works. Sustainability and benevolence aren’t the sort of thing that can be decreed. It is a point of pride for us to keep Safety, Health, and Nature as our top priorities. We consider CSR through all our industrial roles, whether we work in the manufacturing process, innovation, daily practices, etc. Our entrepreneurial culture helps us, because everyone plays an active, responsible role each day. Every idea that is proposed gets consideration.

How would you describe the role of innovation in your CSR strategy?

Aurélien Chaufour - Here at Anjac, we put innovation at the service of CSR. Innovation toward improved sustainability is a strategic focus for the group. And after two years of steady acquisitions, we are ramping up synergies in support of CSR.

The R&D labs within our companies, like the group-level R&D committee, practice self-censorship; they work exclusively on subjects with a positive impact on the environment.

Our entire value chain is involved: from ingredients, sourcing, and traceability to the whole manufacturing process, where we are reducing our production of waste and our consumption of energy, water, and electricity. We are also working on key performance indicators that will help brands make better choices.

What concrete steps are you driving within the group?

Aurélien Chaufour - As a manufacturer, we believe in the importance of creating a virtuous link for consumers, the environment, and our clients. Each of our companies has made that commitment at the executive level.

We are supporting societal initiatives that matter to us, such as the Fondation Epic and its community organizations; the Maison des Femmes in Saint-Denis, which does wonderful work to end violence against women; and Gustave Roussy Hospital’s proposed expansion of its pediatric cancer treatment facilities. Our companies support the social fabric of our community, which is essential to preserving local resources. We are a family-owned group, and I view the human adventure as a powerful principle.

When it comes to the environment, we are also working on products, industrial tools, the carbon footprint of our logistics, our suppliers...

We strive every day to ensure that all our companies can bring their social and environmental advances to bear. Currently, five of our companies are committed to the industry-recognized EcoVadis approach. Our goal is that all our companies should be following in their footsteps within the next three years.

But I want to go further. We take a pragmatic approach, seeking to provide products that will make a real difference for our clients: 100% natural formulas proven effective by naturopaths; water-free solid cosmetics; biodegradable, compostable impregnated wipes with a high added value; and innovative natural ingredients with the potential to change people’s habits, such as a glyphosate alternative or a natural sun-protection booster.

Health is our mantra and the basis of our approach to sustainability in our beauty and health care industry. Moreover, we have joined forces with our companies to develop our "Clean & Safe" charter to provide guidance to brands and think ahead to the safest, most responsible solutions possible.

You mentioned your community initiatives during the Covid-19 health crisis. Tell us more about them.

Aurélien Chaufour - During this unprecedented health crisis, the Group has reaffirmed its commitment to the interests of its teams and of the general public. We began taking various actions in late January.

The group has chosen direct actions, for example we provided hand sanitizer and disinfecting wipes to health care workers and local governments, as well as energy supplements to hospitals.

All our sites applied hygiene and safety measures in line with pharmaceutical industry standards, with which we are very familiar. We provided our team members and their families with natural food supplements known to boost the body’s immune system and masks for the whole family. Child care was another concern of ours. We have witnessed great cooperation at the group level during this time, and I am very grateful that our team members have demonstrated such courage and commitment to maintaining services for our clients.

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Euro Wipes launches a line of sustainable impregnated masks made in France

Euro Wipes, Anjac Health & Beauty Group, expert in impregnated solutions for personal care, cosmetic, home, and health care applications, introduces its first-ever line of manufactured masks and offers natural, biodegradable, and compostable solutions. It’s a strategic diversification for this French market leader, which offers effective turnkey or custom products with full service and 100% made in France.

Euro Wipes is working in collaboration with Laboratoire Shadeline’s R&D department to expand its line of dermocosmetic products to include an anti-itch, anti-irritation face mask made with prebiotics and 99% natural ingredients.

"The company is also working on formulations with encapsulated active ingredients in order to improve bioavailability and boost their effectiveness on the skin," explains Euro Wipes CEO Guillaume Cantelou.

Finally, by the end of the year, the company plans to launch a new type of mask featuring an innovative bicompartmental system with no added preservatives. This line of masks will be offered in paper or mono-material recyclable packaging for a 100% eco-friendly design.

The company plans to continue supporting this effort with a steady stream of sustainable dermocosmetic and cosmetic innovations with high added value.

With this new product line, Euro Wipes solidifies its position as France’s expert in impregnated fabrics, offering increasingly effective and sustainable solutions. With its 100% natural, biodegradable materials, "home compost" or "organic" labeling, and plastic-free packaging, the company is staking it all on responsible, transparent innovation, with significant support from the ANJAC Group and its commitment to environmental sustainability.

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The ANJAC Group Offers 360° "Clean & Safe" Beauty

The Anjac Group is very committed to the Clean Beauty movement, which has its origins in the heart of California. That’s where Cosmetix West develops and manufactures Clean skin care and hygiene solutions for the most exciting indie brands, as well as for legacy brands that are following the trend.

The Clean Beauty phenomenon is on the rise in Europe, building off of European regulations. Brands are going above and beyond.

"Here at the Anjac Group, we believe that cosmetics must be Clean & Safe, no matter how the brand positions itself. Consumers everywhere expect it, and our clients—from big-box store brands and DNVBs to prestige brands, each with their own particularities—seek our assistance in offering that transparency and effectiveness. That is why we offer custom guidance," says a group spokesperson.

The Anjac Group and its subsidiaries work under a shared Clean & Safe Beauty charter, which helps guide brands in their decision-making. It is intended to be flexible and provide a 360° view of the topic in order to correspond to brand policies, as well as to shed light on policies in need of clear solutions.

"Together, our 12 R&D laboratories cover a broad spectrum of formula technologies and markets, including skin care, dermocosmetics, makeup, and personal care. We are thus able to handle the topic comprehensively. Our regulatory teams, including a toxicology expert who sits on the European Commission, guide our clients on an everyday basis," the Group explains.

The ANJAC Group’s Clean & Safe Beauty initiative is intended to be concrete. It is evident in:
- Initial selection of the best ingredients, with an emphasis on multi-functional ingredients from French and European sources.
- An innovation pipeline entirely devoted to sustainability, naturalness, and effectiveness, including organic and pleasant-smelling hygiene products from Roval; high-performing, talc-free makeup lines with more than 95% natural ingredients; and compostable, biodegradable impregnated fabrics with plastic-free packaging. Roval and Sicaf are the group’s leading experts in organic products.
- Intense innovation in solid cosmetics, thanks to the expertise of Sicaf and Pascual Cosmétiques, in stick and solid packaging-free formats. We are eliminating water use and gradually reducing packaging, with a focus on consumer habits and the sensory experience offered by the product. Brands love hybrid skin care/makeup sticks, including Sicaf’s Fresh Serum Concealer, recognized by the Innovation Tree jury at Makeup in Paris. "It’s a challenge to offer solid facial care products that can go without packaging while still being effective and providing a sensory experience. They need to be formulated with active ingredients that can withstand high temperatures for hours at a time," says Béatrice Anthouard, Sicaf’s formulation and prospective manager.
- The investment in Aircos’s powder format, another "Clean & Safe" innovation that is water- and talc-free for effective cleansing and anti-microbial skin care routines.
- The selection of smart, eco-friendly packaging, which also makes it possible to limit the use of preservatives.

"It’s an ongoing process, placing demands on every part of the value chain. Thanks to our 12 R&D laboratories, we are prepared to guide brands with any technology," concludes a Group spokesperson.

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Skin Care and Health: ANJAC reinvents Hygiene for the Post-Covid-19 World

With the arrival of Roval to complement Euro Wipes’ expertise in impregnated fabrics, the Hygiene market now represents 30% of the Anjac Group’s portfolio. This category is more than a simple commodity; for the Group, it represents a savoir-faire and a range of products directly affected by the change in consumer habits. Brands are acutely aware of the safety implications of their everyday products.

These days, shower gels, shampoos, deodorants, baby wipes, and hand sanitizers are among the products moving upmarket, and the ANJAC Group has the expertise to guide brands in developing more natural products with fewer preservatives, including organic body care products with pleasant fragrances.

Thanks to its flexible and robust industrial equipment, the group works with mass retail and premium brands alike.

It offers turnkey health care kits, available to brands in a matter of weeks: disinfectant wipes, repairing hand creams, and hand sanitizers, all made in France.

To take things a step further, the Group’s R&D departments approach hygiene as a hybrid product: at the crossroads of skin care, hygiene, and health.

"This burgeoning post-Covid-19 category is a logical continuation of our cross-category know-how. Hygiene is directly related to skin protection and the skin barrier. Products absolutely must be harmless, and health safety is now a well-established consumer habit," explains a toxicology expert for the group.

With Laboratoires Shadeline, Euro Wipes, and Aircos, the group is preparing a line of innovative products blending anti-microbial action and skin barrier protection using an effective complex of natural active ingredients: cleansing spray, children’s anti-microbial hand mousse, a protective anti-microbial hand cream, skin repairing mask, etc.

With more than 99.5% natural ingredients (ISO 16128) and a dramatic reduction in preservatives, these products reflect all of the group’s nature-based scientific expertise.

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AIRCOS expands into skin care and unveils its strategy

Aircos, Anjac Health & Beauty Group, is a family-owned French business with expertise in the formulation and manufacture of cosmetic powders, along with the manufacture of eco-responsible packaging for full-service solutions.

With its new range of cleansing and exfoliating powders, Aircos is making moves and expanding its offerings to include skin care. This new strategic focus is supported by investments in R&D, marketing, and industrial equipment. It also includes an international expansion, with the opening of a sales office in California this summer.

"This is a logical next step for Aircos. Our expertise in powders lends itself easily to skin care applications, which line up perfectly with our commitment to greater sustainability in cosmetic products. The United States is an important market for our indie and legacy brand clients. Exports currently represent 40% of Aircos’s revenue. Proximity is essential in providing our clients the best service locally," explains Aircos CEO Frédéric Lancesseur.

The company is also considering establishing a lab and manufacturing its powders in the United States, in the interest of optimal proximity to its North American and Asian clients.

This strategic development highlights the increasing demand for hybrid products. The Aircos line of skin care powders meets this need, offering a dermocosmetic approach, with cleansing and exfoliating formulas designed for various skin concerns: dry, oily, and sensitive. With over 92% natural ingredients, these water-free, talc-free skin care powders are at the top of the list when it comes to products with a low environmental impact. It’s an innovative range of skin care products, with turnkey or haute couture options based on the client’s needs.

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Ready to come co-create your makeup in Paris?

The Anjac Group offers brands a full range of makeup products and technologies and hybrid makeup/skin care products, all Made in France. With Aircos and Pascual Cosmétique located in the heart of France’s cosmetics capital, our proximity and expertise are readily available to brands.


The group recently enhanced its structures to provide even more services to brands seeking fast, comprehensive guidance in launching effective products that please the senses, in as little as six months.

"For us, co-creation is at the heart of the development process. Our clients value contributing ’in real time’ to the birth of their product; it’s faster, and they join us in creating what will set their product apart, their DNA," explains Morgane Marin, innovation project manager at Aircos.

Both Aircos and Pascual Cosmétiques talk to us about color solutions, based on their respective galenic expertise: Aircos is the undisputed leader of made-in-France powders, while Pascual Cosmétiques is the expert in poured, stick, and liquid makeup. The teams analyze consumer demand and trends worldwide to build a captive pipeline of prospective innovations for brands. Marketing and R&D blend their expertise to dream up efficient, high-value-added solutions, especially now that brands need to stimulate post-Covid-19 sales.

This year, our teams are focusing on four macro-trends based around sustainability, transparency, and safety, what we call “Clean & Safe”: Holistic Evasion, Human Tech, Essential Universe, Bold Emotion.

That is why, as a follow-up to the Vinyl Lipstick (an Innovation Tree award winner in February), Pascual Cosmétiques is offering Sublimat Lipstick, a bold matte lipstick with a powder finish, locking moisture into the lips for all-day wear. It is a vegan product and reflects the group’s "Clean & Safe" commitments: silicone-free, talc-free, and of 78% natural origin (ISO 16128). It’s the must-have matte lipstick of the season! Hybrid foundation is about more than a perfectly even complexion! It offers 91% natural-origin ingredients (ISO 16128), concentrated in a foundation, plus 8-hour optimized skin moisturization.

Aircos is unveiling its powders for a hydrated, glowing complexion, talc- and silicone-free: the creamy, full-bodied Teint Luminous Clean Finish powder is of 98% natural origin (ISO 16128). And the ultra-concentrated mother-of-pearl Clean Pure Luminizer highlighter is of 95% natural origin (ISO 16128). These two hybrid powders use hyaluronic acid to hydrate the skin for a firmer, smoother appearance.

The labs are ramping up their work to improve long-lasting, smudgeproof hold: "We quickly adapted our testing protocol to incorporate mask-wearing, a new reality for end consumers." Plus, to support the full range of consumer needs, Euro Wipes R&D offers a line of makeup removal pads and wipes suitable for use with these extreme long-wear formulas while protecting even the most sensitive skin.

After Covid-19, the Anjac Group’s Made in France makeup applies even more agility and proximity to its clients, with innovative "Clean & Safe" offerings across all categories of makeup.

"It’s up to us to adapt our formulas. We are prepared to work with brands on their post-Covid-19 product development. We believe strongly that color and a healthy-looking complexion will remain consumer priorities" states Aurélie Bontemps, Sales & Marketing Director at Pascual Cosmétiques.

The Anjac Group is now opening its "SAFE SHOWROOM," its Paris showroom reimagined for the safety of its clients and partners.

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ANJAC: A bold and innovative partner to health and beauty brands

The Anjac Health & Beauty Group is a new kind of manufacturer: one that creates and produces beauty, health, and wellness products and solutions. The Group and its 12 companies partner with brands as pathfinders, to support them in their success. They offer a Made in France product line as well as a presence in California and Spain. Based on its conviction that the industry is a virtuous link for consumers and patients, this family-owned group bases the effectiveness of its solutions on Safety, Health, and Nature.


" As a partner , we seek to support our health and beauty customers, at all stages of the value chain, in creating effective, desirable, and responsible products that meet consumers’ expectations and habits," says Aurélien Chaufour, CEO of the Anjac Group.

The group uses a first-of-its-kind, three-pronged research system, "ANJAC S3ARCH," which generates pragmatic yet visionary innovations. Abduction Research, Prospective Research, and Research & Development are three highly complementary approaches, allowing us to take every possibility into consideration at each stage from raw material to finished product. The group’s industrial strength enables it to meet the needs of any brand, from start-ups to major multinational corporations.

With its large, global range of offerings, the Anjac Group has established itself as the most nimble and exacting player in its field.

Through its acquisitions, the group has built a large range of products and technologies in the following sectors:

  • Health: primarily through Laboratoires Chemineau and Feltor (FDA certified)
  • Wellness: innovative liquid nutritional supplement technologies offered by Laboratoire Innovi and Laboratoire Shadeline
  • Cosmetics:
    -expertise in dermocosmetics with Laboratoire Shadeline, medical-device certified
    -unprecedented expertise in high-end skin care textures, solid cosmetics, natural and organic skin care with Sicaf
    -an extensive range of conventional and organic hygiene products with Roval Cosmétiques and Euro Wipes, the French leader for impregnated wipes, medical device-certified.
    -unique skills with Clean Beauty Skin Care developed by Cosmetix West with California-based indie brands
    high-performing, creative makeup solutions from Aircos, the leader in Made in France powder, and Pascual Cosmétiques, the French expert in poured, stick, and liquid makeup, also offering kitting services.


    Laboratoire Innovi rounds out this extensive portfolio with its applied research center, specializing in agri-food, nutrition, health, and beauty. It invents and develops raw materials and finished products. Its expertise in plant-based products strengthens all 12 of the Group’s R&D and Innovation labs, which work in synergy on unique innovations such as the integration of an "SPF Boost" natural active ingredient SPF50+ sun protection with low levels of sun filters and the incorporation of a GPS patented ingredient into a stick or cream to increase the penetration of active ingredients, making formulas more effective.

The Anjac Group and its companies form an ecosystem of entrepreneurs who believe that anything is possible when it comes to creating tomorrow’s Health and Beauty products, working hand in hand with clients to offer safer, more responsible products all the time.

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